You have always decided whether this market is price or user experience.

The direction of the hot pot restaurant rolls has begun to change. Have you smelled it? Another round of rolls is quietly starting, mainly manifested in three aspects

1. The store’s new memory points are strengthened, such as: a Butterfly hot pot uses blue butterfly as symbols to make the product more memorable. When you see the hot pot butterfly, you will know it is it. The brand is like a visual hammering in the customer’s memory, and also writes the product concept on the door, such as: a Bobo Water Hot Pot, which only sells fresh goods and is rewarded with 10,000 yuan when eating frozen goods. The selling point behind it is to make the product quality trustworthy.

2. Create a new immersive dining experience in the scene and provide social emotions. For example: A Sichuan Hotpot Hotel is a hot pot complex, integrating Baba Banquet, intangible cultural heritage snack street. Sichuan opera performances are integrated. In addition to eating hot pot, you can also visit the snack street and watch the long pot tea art performance, providing you with enough emotional value.

3. We are increasingly pursuing the ultimate, with details set to the extreme. For example, the hot pot in the garden is not only clean, but also bright. First, to make employees devote themselves to their work a hundred times more energetic. Second, if there are defects in the product, it is easier to discover. Grasping quality and management is the daily routine of many hot pot restaurants. Only by using surprise inspections to normalized control can we consolidate the quality moat.

This market has never been a market that can only roll the price. It is always your final say whether it is roll the price or roll the user experience.